Caitlin Ong Lynn Dee (0343801)

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Art Direction | Final Project

on December 22, 2025

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Packaging and Merchandising Design | Exercises

22.9.2025 - 20.10.2025 (Week 1 - Week 5) Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Hons) in Creative Media Packaging and Merchandising Design Exercises INSTRUCTION Exercise 1: Packaging Design Analysis In this exercise, we are instructed by Mr. Shamsul to choose 4 products categorized into 4 different types: box, bottle, can, and tube. From there we have to analyze why those chosen products have poor packaging design and we have to ensure the product is readily available for purchase. The analysis are to include product analysis, market research, and competitor analysis Analysis Structure Overview: Choose FOUR (4) products (box, bottle, can, and tube) in the market that you believe have poor packaging design. Ensure the product is readily available for purchase Product Analysis: Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. C...

Digital Photography and Imaging | Week 5

4.05.2023 ( Week 5) Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Honour) in Creative Media Digital Photography and Imaging Week 5 Blog LECTURE (Public Holiday, Wesak Day) TUTORIAL Video 1: How you can make a DIY photography studio at home by COOPH PRATICAL Instructions Project 1B: Hearst Mansion Part 1: Shazam in Hearst Mansion In this exercise we are tasked to put shazam in the Hearst Mansion using Photoshop. We provided with the images on one of the lectures slides and we are given a step-by-step video by Mr. Yusoff to show us how to do it. Fig 1.1 Original Photo (6/05/2023) Fig 1.2 Step 1: Deleting the Background using Selection Tool (6/05/2023) ...

Major Project I | Final Compilation & Reflection

5.2.2025 - 19.3.2025 (Week 1 - Week 7) Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Hons) in Creative Media Major Project Final Compilation & Reflection INSTRUCTION Task 1 / Proposal Development Week 1 During the first week of lecture, we are informed that students from different major are divided into different classroom. Soon after, we are task to form into group that learn at least two specializations. Unfortunately, two of my group members are not qualify so they have to drop out. Ms Vitayaa form a group for me, but she pairs me Liang Ling, the person that cause me so much hell back in Semester 4. I ask Ms Vitayaa to change it, but she brushes me off. In ended I decide to do the project individual upon the suggestion from Ms. Anis. Week 2 I written down a list of ideas on to determine the direction of the project. After researching for i...

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Art Direction | Final Project

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