Art Direction | Project 1

7.10.2025 - 18.11.2025 (Week 3 - Week 9)
Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Hons) in Creative Media
Art Direction
Project 1


INSTRUCTION



Project 1: Art Direction Ideation

In this project we are supposed to create an art direction concept for a proposed project that fits within our creative domains.

Art Direction Concept:

  • Advertising / Social Campaign
  • Digital Experience / Interactive Media (UI/UX)
  • Animated Short / Motion Design
  • Entertainment or Game Concept Visualization

The art direction concept of the project has to be aligned with one of the United Nations Sustainable Development Goals (SDGs). From there we have research on why this problem matters. 



Game Concept
We picked SDG 15: Life on Land Matters as the topic 


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REFLECTION


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