Major Project 1 | Final Compilation & Reflection

on

5.2.2025 - 19.3.2025 (Week 1 - Week 7)
Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Hons) in Creative Media
Major Project
Final Compilation & Reflection

INSTRUCTION


Task 1 / Proposal Development

Week 1

During the first week of lecture, we are informed that students from different major are divided into different classroom. Soon after, we are task to form into group that learn at least two specializations.

Unfortunately, two of my group members are not qualify so they have to drop out. Ms Vitayaa form a group for me, but she pairs me Liang Ling, the person that cause me so much hell back in Semester 4. I ask Ms Vitayaa to change it, but she brushes me off. In ended I decide to do the project individual upon the suggestion from Ms. Anis.


Week 2

I written down a list of ideas on to determine the direction of the project. After researching for ideas based on the topic I listed out. I have decided my project will be focus on mental health

Project Directions:
  • Deforestation In Malaysia
  • Improving Children’s Literacy Rate 
  • Combat Procrastination or Mental Health
  • Sock Packaging for Kids


Fig 1.1 Project Directions Ideas


Week 3

My idea was inspired by Mind Matters by Jessica Yeap, One Mindful Mind (OMM) by Rajlaxm Jain and Mindnosis kit by Sara Lopez Ibanez. I intended to create a self-help kit target toward teenager and young adult struggling with their own mental health. At that moment, I was struggling come up with a product that different compare towards the others and with lack of notable competitor make it more difficult to identify the unique selling point for my product


Fig 2.1 Mind Matters by Jessica Yeap

Fig 2.2 One Mindful Mind (OMM) by Rajlaxm Jain


 Fig 2.3 Mindnosis kit by Sara Lopez Ibanez 


Fig 2.4 Task 1: Proposal Development Submission

Task 2 / Design Proposition

Week 4

After Consultation with Ms. Anis, I made some changes according to her feedback. The flash cards and the interactive emotion board are the weakest parts, so I change it to motivational cards and a layered table calendar and my idea for a cottagecore aesthetic for the design didn't work since it only cater toward female, so I change it to Japandi style to make it more gender neutral. I also made sketches for a brand identity, collaterals, physical and digital presences.

For the brand name I intended to be tied to nature to fit in the Japandi aesthetic, In the end I have decide that the title will be Hygge.

Brand Names:

  • Hygge
  • Cozy Conner
  • Open Oasis
  • Douglas Fir
  • Stick & Stone
  • Rosewood


Fig 3.1 Logo Sketches

Fig 3.2 Motivational Cards Sketches

Fig 3.3 Reflection Journal Sketches

Fig 3.4 Layered Table Calendar Sketches


Fig 3.5 Poster & Social Media Posts Sketches


Fig 3.6 Kit Box Sketches


Fig 3.7 Website Sketches


Fig 3.8 Task 2 / Design Proposition Progression

Week 5

During Week 5, I have updated the Overview & Context and the Project Goals. I even added Audience Research, Problem Identification, Competitive Analysis, SWOT Analysis, Key Differentiators.

In the Initial Design Concepts Section I change the Packaging Design concept to a record player because I felt that the pervious concept is not original. Additionally, I expand it further to tackle certain elements for the brand.


Initial Version:

Overview & Context

Fig 4.1 Overview & Context Slide Part 1

Fig 4.2 Overview & Context Slide Part 2

Project Goals


Fig 4.3 Project Goals Slide 

Audience Research

Fig 4.4 Audience Research: Demographic Segmentation Slide 
 
Fig 4.5 Audience Research: Geographic Segmentation Slide 

Fig 4.6 Audience Research: Behavioral Segmentation Slide 

Fig 4.7 Audience Research: Psychographic Segmentation Slide


Problem Identification

Fig 4.8 Problem Identification Slide 


Competitive Analysis

Fig 4.9 Competitive Analysis Slide 

SWOT Analysis

Fig 4.10 SWOT Analysis Slide 

Key Differentiators

Fig 4.11 Key Differentiators Slide 

Initial Design Concepts

Fig 4.12 Initial Design Concepts: Packaging Design


Fig 4.13 Initial Design Concepts: Logo & Typography

Fig 4.14 Initial Design Concepts: Color Scheme

Fig 4.15 Task 2 / Design Proposition Submission

Updated Version:

In order to make my kit distinguishable I have included the idea of a puzzle box, but unfortunately the concept is complicate to tied it together with mental health thus it is shelved. In addition, I have included goal calendar for user to keep track on their goal

During the process of digitalizing of the logo, I find it tricky as the shape and thickness ended up looking inconsistent. For the graphic elements, I repurpose the Logomark idea to create it.


Fig 4.16 Deliverables: Goal Calendar

Fig 4.17 Deliverables: Puzzle Box

Fig 4.18 Brand Identity: Digitalized Logo

Fig 4.19 Brand Identity: Graphic Elements

Fig 4.20 Brand Identity: Graphic Element Patterns 

Fig 4.21 Task 2 / Design Proposition Updated

Task 3 / Concept Presentation

Week 6

Wellness Journal:

From the wellness journal layout I have look though, I was left confuse because there are so many different topics to cover on improving one's mental health. When created the draft I was left stuck on how to make my layout easy to understand and to make it distinctive.



Fig 5.1 Unfinish Layout Draft

After watching a video, about journal recommendations from a professional therapist. I learned that different journals cater to a certain type of behavior. So, I took inspiration from The Five-Minute Journal and The Affirmation Pages: Anti-Anxiety Vol. 1. Journal to create a beginner friendly version of the wellness journal focusing on goals but also contains gratitude and affirmation

Inspiration


Fig 5.2 The Five-Minute Journal Cover

Fig 5.3 The Five-Minute Journal Layout

Fig 5.3 The Affirmation Pages: Anti-Anxiety Vol. 1. Journal Cover


Fig 5.4 The Affirmation Pages: Anti-Anxiety Vol. 1. Journal Layout


Draft
In this draft, users are required to fill up daily page representing all 7 days day until it reaches the weekly page, where it is required for the user to recap achievements and obstacles that have happened though out the whole entire week. 


Fig 5.5 Wellness Journal Draft Cover


Fig 5.5 Wellness Journal Draft Purpose Description


Fig 5.6 Wellness Journal Draft Emotion Wheel


Fig 5.7 Wellness Journal Draft Daily Pages


Fig 5.8 Wellness Journal Draft Daily Page with Weekly Page


Affirmation Flash Card:

The affirmation flash card is inspired by Fedrigoni Imaginative Swatch Book. Where each and every flash card are binned together, and each binned flash card is categorized into four different types which are Confidence, Self-Love, Motivation and Personal Growth.  Affirmation cards contain positive statements that can help people combat negative belief and to build trust on themselves. By copy the positive statement on the Wellness Journey can help user remember better.

Fig 6.1 The area circle in red represents the location on where to write the affirmations

Inspiration


Fig 6.2 Fedrigoni Imaginative Colors Catalogue


Fig 6.3 Fedrigoni Imaginative Swatch Book

Card Artwork


Fig 6.4 Confidence Affirmation Flash Card

Fig 6.5 Self- Love Affirmation Flash Card


Fig 6.6 Motivation Affirmation Flash Card

Fig 6.7 Personal Growth Affirmation Flash Card

Fig 6.8 Flash Cards with Ring 

Flash Cards Folder Artwork


Fig 6.9 Flash Cards Folder: Outside


Fig 6.10 Flash Cards Folder: Inside


Week 7

Brand Guidelines:

For the brand guidelines I use the Option 4 logo shown in Fig 4.17 as the final logo. I also change the graphic elements; I felt that the previous design is too complicated to be suited for the mental health topic. I redesign to make the simpler, so it is easy on the eye and to make translatable for other deliverables. As for the tagline wrote down several option until I finally settle with "Be kind to your mind".

Tagline Options:

  • Pour your worries away
  • Box of Happiness
  • Be kind to your mind


Fig 7.1 Brand Guidelines: Final Logo with Rationale

Fig 7.2 Brand Guidelines: Logo in B&W and Reverse

Fig 7.3 Brand Guidelines: Logo in Color
Fig 7.4 Brand Guidelines: Logo Space Rationalization

Fig 7.5 Brand Guidelines: Logo Clearspace
Fig 7.6 Brand Guidelines: Logo with Strapline 

Fig 7.7 Brand Guidelines: Logo Minimum Size
Fig 7.8 Brand Guidelines: Brand Colors

Fig 7.9 Brand Guidelines: Brand Typeface

Fig 7.10 Graphical Elements Process
Fig 7.11 Brand Guidelines: Graphical Elements


Artworks:

For the packaging design, I have eliminated the interactive idea, and I decided to go with a simple mailer box packaging due to lack of experiences with packaging design and the fact that I don't have sufficient mockup to bring the interactive element to life. At first, I use organic shapes for the design. But then I later found out it don't fit in with the brand, so I use the graphical elements that I establish for the brand guideline.


Fig 8.1 Initial Packaging Design

Fig 8.2 Final Packaging Design


In the wellness journal cover has been replaced the previous graphic design with the current one and after running a test to formatting the Journal in order to create a physical mockup. I so found out a flaw within the mockup as it had a blank spread on the middle. So, I added a spread that state inspirational quotes.

Fig 8.3 Final Wellness Journal Cover

Fig 8.4 Final Wellness Journal Purpose Description
Fig 8.5 Final Wellness Journal Emotion Wheel

Fig 8.6 Final Wellness Journal Daily Pages

Fig 8.7 Final Wellness Journal Daily Page with Weekly Page

Fig 8.8 Final Wellness Journal Quotes Page 

From the feed given form Ms. Anis the Goal Tracker must be flexible to be suited for different types of goals. So, I have designed the sticker sheet to cover different type of occasions.

Fig 8.9 Final Goal Tracker January


Fig 8.10 Final Goal Tracker February


Fig 8.11 Final Goal Tracker March


Fig 8.12 Final Goal Tracker April


Fig 8.13 Final Goal Tracker Stickers

In the final design, I change the dimensions to fit the mockup template that I have found on the internet. And I add the graphic element to tie into the brand,

Fig 8.14 Final Confidence Affirmation Flash Card

Fig 8.15 Final Self- Love Affirmation Flash Card

Fig 8.16 Final Motivation Affirmation Flash Card


Fig 8.17 Final Personal Growth Affirmation Flash Card

Mockup:

Fig 9.1 Final Packaging Mockup: Closed #1
Fig 9.2 Final Packaging Mockup: Closed #2
Fig 9.3 Final Packaging Mockup: Opened #1

Fig 9.4 Final Packaging Mockup: Opened #2
Fig 9.5 Final Packaging Mockup: Opened #3

Fig 9.6 Final Packaging Mockup: Opened #4

Fig 9.7 Final Wellness Journal Mockup

Fig 9.8 Final Goal Tracker Sheet Mockup

Fig 9.9 Final Goal Tracker Stickers Mockup
Fig 9.10 Final Confidence Affirmation Flash Cards Mockup

Fig 9.11 Final Self- Love Affirmation Flash Cards Mockup

Fig 9.12 Final Motivation Affirmation Flash Cards Mockup

Fig 9.13 Final Personal Growth Affirmation Flash Cards Mockup


Physical Mockup:


Fig 10.1 Wellness Journal Physical Mockup

Fig 10.2 Wellness Journal Purpose Description Physical Mockup

Fig 10.3 Wellness Journal Emotion Wheel Physical Mockup

Fig 10.4 Wellness Journal Daily Pages Physical Mockup

 Fig 10.5 Wellness Journal Daily Page with Weekly Page Physical Mockup

Fig 10.6 Wellness Journal Quotes Page Physical Mockup


Final Outcome

Fig 11.1 Final Presentation Slides 

Fig 11.2 Final Presentation Video

FEEDBACK

Week 2

  • Find a direction that is best suited for my skills and interests


Week 3

  • Put a coloring page for a favorite food
  • Self-help can be used as a guidance how to use the items in the kit
  • The flash card idea is weak but for the contents it can be either emotion s or motivation quotes
  • The emotion board doesn't serve much purposes scarp it
  • Cottagecore aesthetic only appeals to females
  • Design the box to be portable and the cutout idea for the box is cute


Week 4

  • The key different to my journal product compare toward other brand can be provided content while other have blank pages
  • Brand name is interesting
  • Logomark can be used as a graphic for the brand
  • Since the product has a brand establish a brand guideline

Week 5
  • Make the Sticker concept more flexible
  • Be considered of the low-income families and how does the kit benefit them in the long term
  • Don't applied any negative comments on any deliverables
  • Shelved the puzzle concept
  • Suggest use a mirror for the kit concept
  • Record player idea on the on the kit is not relevant 

Week 6
  • The design of the digitalized the wellness journal and affirmation flash card are great

Week 7
  • Make the design of the goal tracker sticker more personalized

REFLECTION

Experience
The experience of working alone this semester has definitely been more challenging given the fact that there are no group members to consult, brainstorm and share the workload. However, I did manage to complete the whole project given the guidance of Puan Anis. I am greatly thankful to her for all her support.

Observation
Again, it takes a lot of effort in working out the context of this module by working alone for this project. The module although well outlined, however, since everyone is working on a different subject, it posed a difficulty for me to have the right reference with regards to the direction of the project at the beginning. As we move along the project status, the requirement for this module becomes clearer and more manageable.

Findings
This subject taught me the methodology to approach a subject idea to a Major Project and has given me an outline on coming out with the concept on how to approach my personal project. It is systematic and overall, I have learned a lot on the approach needed from identifying a project topic to the proper analysis of the viability of a project idea until the stage of proposal presentation.

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