Design Portfolio | Final Compilation & Reflection

on

25.9.2025 - 25.1.2026 (Week 1 - Week 18)
Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Hons) in Creative Media
Design Portfolio
Final Compilation & Reflection

INSTRUCTION


Hatcha Exhibition (Media Department) & Portfolio Process

Week 1

Within the organization of the Hatcha exhibition we are spilt into 5 groups.

Hatcha Groups:

  • Admin Team
  • Design Team
  • Marketing Team
  • Media Team
  • Logistics Team
Media Team:
  • Edita Chew En Thung (Leader)
  • Davies Annika Angela
  • Caitlin Ong Lynn Dee
  • Tracy Angeline Tio
  • Terence Jenifer Pangestika
As for me I choose to be in the media team, during initial stage we toss around ideas for the concept of the brand. In the end, we settled that the brand would center around gacha  toys and the brand name will be Hatcha. From there, I was instructed by Edita our team leader to create story boards for 2 Instagram reels. The theme of the reels is introducing the brand.  


Week 2

Bundle of Joy
In this concept, I aim for a comedic tone to match Hatcha's Brand. It starts by showcasing a vague message one by one, an egg will appear out of nowhere, the egg will slowly open its eggshell fragments. Out of nowhere there is a screen that states "No spoilers allowed party pooper".

Fig Bundle of Joy Storyboard Page 1 (29/9/2025)

Fig Bundle of Joy Storyboard Page 2 (29/9/2025)


Egg in a Cradle
In this concept, I aim for a heartfelt approach, an egg carton will appear from the bottom, and it opens to reveal eggs. The egg will suddenly have faces. Ending with a message that the eggs needed a home.

Fig Egg in a Cradle Storyboard Page 1 (1/10/2025)

Fig Egg in a Cradle Storyboard Page 2 (1/10/2025)


Week 3

As soon as I show my storyboard to my team leader I was instructed to create two more Instagram reel storyboards.

Choose One Lose One

When it comes to blind boxes, people do always get what they wanted therefore people can be indecisive. The concept is about engaging the audience with a related able subject. The reel will display 7 gacha capsules with faces. than a hand whould randomly pick different type of gacha capsules. By the end, a message states it is hard to choose one.

Fig Choose One Lose One Storyboard Page 1 (8/10/2025)

Fig Choose One Lose One Storyboard Page 2 (8/10/2025)


Sunnyside Up
This concept goes for a surreal comedy approach, a gacha capsule will crack opened like revealing an anthropomorphic egg yolk. The egg will fall flat on to the ground and will start crying. Ending by showing the brand name.

Fig Sunnyside Up Storyboard Page 1 (8/10/2025)

Fig Sunnyside Up Storyboard Page 2 (8/10/2025)

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Week 12

Week 13

Week 14


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