Design Research Methodology | Final Compilation & Reflection

on
31.08.2023 - 30.11.2023 (Week 1- Week 14)
Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Hons) in Creative Media
Design Research Methodology 
Final Compilation & Reflection

INSTRUCTION


SUBMISSIONS

Assignment 1: Research Proposal
31.08.2023 - 12.10.2023 (Week 1 - Week 7)

 
Fig 1.1 Assignment 1 Slides (3/12/2023)



Assignment 2: Research - Critical Review (Secondary Research)
31.08.2023 - 12.10.2023 (Week 1 - Week 7)

   
Fig 1.2 Assignment 2 Slides (3/12/2023)

Assignment 3: Research Designs - Primary Data
5.10.2023 - 16.11.2023 (Week 6 - Week 12)


Fig 1.3 Assignment 3 Slides (3/12/2023)
 
Assignment 4: Research Reflection Report and Recorded Presentation
16.11.2023 - 30.11.2023 (Week 12 - Week 14)

 
Fig 1.4 Assignment 4 Simplified Slides (3/12/2023)


Fig 1.5 Assignment 4 Video (3/12/2023)



FEEDBACK

Week 3
  • Research Problem:
    • Reword the research problem.
  • Problem Statement
    • Use research articles in our research.
    • Cited the research.
    • Do a case study on real people using the program.
    • Show the comparison of good AI and bad AI.
    • Compare AI artwork and human produce artwork.
  • Reseach Questions:
    • It has to be related to graphic design.


Week 4
Draft 2:
  • Research Problem:
    • Rephrase it from a question to a statement.
    • Change from the main cause of car accidents to strengths and weakness of billboards.
  • Problem Statement:
    • Be specific on the billboards.
  • Research Questions
    • How billboard influence people to buy
Draft 3:
  • Problem Statement:
    • Talk about people perception on the food packing and how it influences people to buy.
    • Specific on the type of packing
  • Research Objective
    • Not Suitable
Week 6
Assignment 1:
  • Problem Statement:
    • Extend the problem statement to indicate what is the research. 
  • Research Objective
    • Consistent of the snack food is unrelated.
    • Clear information and imagery are the same research.
  • Research Questions
    • Research Question are more into survey question.
Assignment 2:
  • Add in the reference not just the title.
  • Put a "&" to indicate two authors.

Week 7
  • Add in Research Problem in Recap
  • In the research questions put the question in point form 
  • Change Questionnaire into survey.
  • Write down the advantages and disadvantages of surveys in point form.
  • Don't Recap in detail.
  • Site the definition of a survey 
  • Survey should not be use as a replaced interview. 
  • Interviews are meant to be conducted with a professional
Week 8
  • Independent Learning Week
Week 9
  • Add some questions on design packaging
  • Add in justification to the survey questions in the presentation
  • to remove Fairtrade, should mainly concentrate on influence of graphic design
  • Use open ended questions to gather more information on reasons for choice
  • To divide a series of graphic design elements questions. based on each and every packaging
  • Do a recap of research problem
  • The questions should be based on individual packaging design and not the cause of the companies of the products.
Week 10
  • Aligning again the questions based on graphic design on choice of product. 
  • Add a selection of packaging, that indicates different criteria. 
  • To use visuals in survey
  • Explain about the quality of the packaging to reflect on the product.
  • Different packaging sizes and shapes is not the what the research is about.
Week 11
  • Data collected was acceptable.
  • Then go through the answers and analyze which is related to the graphic design.
Week 12'
  • Do recording of presentation.
  • Start to analyze the survey.
Week 13
  • Review script
  • Assignment 1: State research questions and research objectives
  • Assignment 2: Explanation was straight to the point and consistent.
  • Assignment 3: Make a conclusion, state the success rate of the research objective.
Week 14
  • Reviewed recorded presentation.
  • Read out research objective & questions.
  • Add provide some infographic. 

REFLECTION

Experience
I find the Design Methodology course, challenging as I am dyslexic, as it was hard for me to identify the important information, and it take me some time to think about what I am going to say. During the development of assignment 3, I have met with a lot of barriers., Largely due to the fact, I that am having difficulty understanding the research objective and some technical difficulties setting up the google forms.
 
Observation
Thanks to Ms Jinchi guidance, I was able to understand and identify the mistakes I made on the research. Since I do not have an idea how to layout my contents, I viewed my friends' presentations for guidance. During the development of the survey, I came across some misalignment and the questions were not sequence in order, thus making me more aware of the importance of how questions are presented in surveys. 

Findings 
I came across some useful content in Google Scholar. Some of the information from Google Scholar was new to me. For example, i did not know that packaging material is one the most important design elements. I too found out that the design work together to convey a message. 

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