Creative Brand Strategy | Final Compilation & Reflection

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24.9.2024 - 17.12.2024 (Week 1 - Week 13)
Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Hons) in Creative Media
Creative Brand Strategy
Final Compilation & Reflection

INSTRUCTION

Task 1A & 1B: Case Study & Campaign Proposal
Task 2A & 2B: Ideation & Design Direction
Task 3: Campaign Branding

SUBMISSIONS

Task 1A: Case Study
25.9.2024 - 30.9.2024 (Week 1 - Week 2)

Fig 1.1 Final Case Study Presentation

Task 1B: Campaign Proposal
1.10.2024 - 15.10.2024 (Week 2 - Week 4)


Fig 1.2 Final Campaign Proposal Presentation

Task 2: Ideation & Design Direction
15.10.2024 - 22.10.2024 (Week 4 - Week 5)

Fig 2.1 Final Ideation & Design Direction Presentation

Task 3: Campaign Branding
29.10.2024 - 17.12.2024 (Week 6 - Week 13)

Fig 3.1 Final Campaign Branding Presentation

REFLECTION

Experience
Throughout the module, it made me frustrated, since because it is a continuous product, and I felt that I dung my own grave. I think in Task 1B, and Task 2 have the direction of the campaign too ambitious and complex to execute.  And because of that I have face serval contradiction though out my design. Over the past weeks I suffer though some health problems that interfere with my creative process.

Observation
Although Ms. Lian offer some great feedback throughout this module, but I wish she could offer me more advice because there some cases. Where think the design is good but has a major flaw and I don't know how to improve it. This experience taught me I to simplify the art direction in order to give me a clear idea how to effectively make the design easily translatable the in other touchpoints.

Findings
I initially thought the brutalism aesthetic one type of mood which is to loud with heavy use text and graphical elements. Then I later found out it can co-exist with minimalist. I just have to change one component, for example text arrangement to make it brutalist while white space will be considering minimalist. That way I don't overly complicated the design 

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