Brand Corporate Identity | Task 4

on

26.6.2024 - 21.7.2024 (Week 10 - Week 13)
Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Hons) in Creative Media
Brand Corporate Identity
Task 4

CONTENTS

LECTURE

Lecture 1 - 3:
Brand Corporate Identity | Task 1 (0343801.blogspot.com)

Lecture 4 - 5:
Brand Corporate Identity | Task 2 (0343801.blogspot.com)

Visual Culture:
Brand Corporate Identity | Task 3 (0343801.blogspot.com)

INSTRUCTION


Task 4 / Brand Guideline

In this task we are supposed to create a brand guideline E - book of for own company the containing the same type of content that is found in in the previous task.

Size:
1366px 768px

Framework:

  • Brand Profile
    • Brand Story
    • Mission & Vision
    • Target Audience
    • Brand Value
    • Unique Selling Point
    • Brand Personality
    • Brand Positioning Statement
  • Visual Guideline
    • Logo in Black & White
    • Logo in Reverse
    • Logo in Color
    • Logo with Space Rationalization
    • Logo Clearspace
    • Logo with Strapline
    • Logo with Rationale
    • Logo Minimum Size
    • Logo Dos and Don'ts
    • Brand Primary & Secondary Color
    • Brand Typefaces
    • Patterns derived from Logo
  • Application
    • Corporate Stationery
      • Business Card
      • Letterhead & Continuation Sheet
      • Envelope
      • Invoice
    • Collateral X4
    • Digital Presence
      • Website 
      • Social Media
    • Environmental Graphics 



Draft 1

I look thought some visual references to help me create the layout but when it comes to designing a brand, I had a tough time figuring out on how create a good composition for each page of the E - book. Draft 1 is where I am getting the rough idea on how to arrange the text.

Visual Reference 

Fig 1.1 Draft 1 Visual Reference from Pinterest (29/6/2024)

 

Formatting

Fig 1.2 Draft 1 Page with Columns, Margin & Baseline displayed (29/6/2024)

Layout Measurements

  • Margin: 36 x 36 px 
  • Gutter: 12 px
  • Columns: 6


Page Design

Fig1.3 Brand Guidelines E-book Pages, Draft 1 (30/6/2024)




Draft 2

Upon receiving feedback from Ms. Lian, she mentioned that I need to include images that represent the brand. Draft 2 is where I gather some new visual references to further understand on how to create a better composition. At this point experiment on how to be utilized the images in the composition

Visual Reference 

Fig 2.1 Draft 2 Visual Reference from Pinterest (5/7/2024)


Formatting

Fig 2.2 Draft 2 Page with Columns, Margin & Baseline displayed (5/7/2024)

Layout Measurements

  • Margin: 50 x 50 px 
  • Gutter: 30 px
  • Columns: 8


Page Design
Fig 2.3 Brand Guidelines E-book Pages, Draft 2 (6/7/2024)



Draft 3

After countless search I finally found a sample of the brand guideline book that is similar to my company's vision. In the brand profile, I created an updated version based on the feedback given by Ms. Lian in my Task 3. At that stage I we are instructed to create a navigation bar for our content. 

 Visual Reference 

Fig 3.1 Draft 3 Visual Reference from Pinterest (13/7/2024)

Page Design

Fig 3.2 Brand Guidelines E-book Cover Page, Draft 3 (13/7/2024)

Fig 3.3 Brand Guidelines E-book Content Page, Draft 3 (13 /7/2024)

Fig 3.4 Brand Guidelines E-book Brand Profile Pages, Draft 3 (13/7/2024)

Fig 3.5 Brand Guidelines E-book Visual Guidelines Pages, Draft 3 (13/7/2024)


Final Design

Ms. Lian point out some minor adjustment, those include are missing content. the misrepresentation on the images displayed. For the navigation I made improvement on the arrangement. I use the Kindled + Kindred website as inspiration

Kindled + Kindred Website:
Kindled + Kindred Brand Design (kindledandkindred.com)
 

Fig 4.1 Brand Guidelines E-book Content Page, Final Design Progress (14/7/2024)

Fig 4.2 Brand Guidelines E-book Brand Profile Landing Page, Final Design Progress (14/7/2024)


Fig 4.3 Brand Guidelines E-book Visual Guideline pages, Final Design Progress (14/7/2024)

Fig 4.4 Brand Guidelines E-book Application Landing Page, Final Design Progress (14/7/2024)

Fig 4.5 Converting text to buttons in the Content Page (14/7/2024)

Fig 4.6 Converting text to buttons in the Landing Page (14/7/2024)

Fig 4.7 Converting text to buttons in the Regular Page (14/7/2024)



Final Outcome

Fig 4.8 Final Brand Guideline (21/7/2024)

Online Publish Link:
https://indd.adobe.com/view/a1849a16-4f3e-423d-b7bf-ccf2cecc6011

FEEDBACK

Week 11
  • Put some pictorial elements in the E-book
  • Make the Heading font smaller
  • Make use of the negative spaces
Week 12
  • Be aware of the placement of the navigation
  • Deconstructed the logo to form shapes for the E - book
Week 13
  • Add a back cover with the company's contact information
  • Picture on the E - book don't match up the identity of the company
  • Use the same table of content from the previous draft
  • Use the brand logo as the button for the table of content page

REFLECTION

Experience
I find the whole entire project a frustrating due to the design restriction that I build up for myself making my creative flow limited. I always felt anxious that including a simple design shape with affect the overall design 

Observation
Majority of the time, I was stuck on creating the composition for the page. I observed the work of others for guidance and direction,     

Findings
Some of Ms. Lian's advice was somewhat confusing, as I felt there was lack of guidance when I shared, I was lost. I do not expect lecturers to give total answers but at least some clues to start up and then guidance as I went along.

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