Brand Corporate Identity | Final Compilation & Reflection

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24.4.2024 - 24.7.2024 (Week 1 - Week 14)
Caitlin Ong Lynn Dee / 0343801 / Bachelor of Design (Hons) in Creative Media
Brand Corporate Identity
Final Compilation & Reflection

INSTRUCTION

Task 1: Breaking Brand
Task 2: Logo
Task 3: Positioning & Identity
Task 4: Brand Guideline

SUBMISSIONS

Task 1 / Breaking Brand
24.4.2024 - 8.5.2024 (Week 1 - Week 3)

Fig 1.1 Nestle Analysis Document (10/5/2024)

Fig 1.2 Breaking Brand Final Submission Presentation (17/5/2024)

Task 2A / Research & Analysis
24.4.2024 - 30.5.2024 (Week 1 - Week 6)


Fig 2.1 Task 2A Final Submission (1/6/2024)

Task 2B/Logo
8.5.2024 - 30.5.2024 (Week 3 - Week 6)

Fig 2.2 Final Logo Submission (1/6/2024)

Fig 2.3 Final Logo GIF (1/6/2024)

Task 3 / Positioning & Identity
29.5.2024 - 28.6.2024 (Week 6 - Week 10)

Brand Poisoning

Fig 3.1 Final Brand Poisoning Slides (28/6/2024)


Mockup

Fig 3.2 Final Logo Applications Mockups (28/6/2024)

Fig 3.3 Final Collateral Mockups (28/6/2024)

Fig 3.4 Final Digital Presence Mockups (28/6/2024)

Fig 3.5 Final Environmental graphics and simulations Mockups (28/6/2024)

Artwork

Fig 3.6 Final Business Card Artwork (28/6/2024)

Fig 3.7 Final Letter Head with and without Mocked Text Artwork (28/6/2024)

Fig 3.8 Final Continuation sheet with and without Mocked Text Artwork (28/6/2024)

Fig 3.9 Final Envelope Artwork (28/6/2024)

Fig 3.10 Final Invoice Artwork (28/6/2024)

Fig 3.11 Final Instagram Post Artwork (28/6/2024)

Fig 3.12 Final Billboard and Kiosk Posters Artwork (28/6/2024)

Task 4 / Brand Guideline
26.6.2024 - 21.7.2024 (Week 10 - Week 13)

Fig 4.1 Final Brand Guideline (21/7/2024)

REFLECTION

Experience
Overall, the whole entire experience was during this module confusion, frustration and irritation. Since I am working on building a brand to me there a lot of limitations I have to work with until there is no room for me to be creative. What makes so infuriating is that Ms. Lain give us specific feedback by the last minute when we finish our drafts.

Observation
I think my work slowly improve help to Ms. Lian's feedback. Although there are some case where she gives me unhelpful feedback. Thought out the module I was stuck on how to create designs for each Task it does help to analysis my friend's work.

Findings
Majority of the inspiration came from Pinterest, and it help find unconventional design. But as I look through some of the pictures don't match what I am looking for

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